HX配送营销渠道宏观布局规划方案的研究

Study on Macro-planning of the Layout of HX Distribution Marketing Channels

本文以HX配送营销为研究依据,通过对HX配送营销渠道的宏观布局规划影响因素的分析,运用因子分析和聚类分析对HX配送营销渠道的宏观布局规划方案进行探讨研究。并以HX配送营销渠道的宏观管理为主线,完成了论文的主体结构。

In this paper, HX distribution marketing is taken as the basis for the study, through the analysis of influencing factors of macro-planning of the layout of HX distribution marketing, factor analysis and cluster analysis are used to study the macro-planning of the layout, and the main structure of the paper is completed by taking the macro-management of HX distribution marketing as the main line.