实施民族文化品牌战略推进承德旅游文化产业发展

The Implementation of the Strategy for National Cultural Brand to Promote the Development of Chengde Cultural Industries

文化品牌是提升城市核心竞争力的重要要素,打造好以承德避暑山庄及周围寺庙等为主要载体的民族文化品牌,对承德旅游文化产业的发展具有战略意义。故此,从打造民族文化品牌战略高度,提出进一步挖掘民族文化品牌内在价值,整合承德旅游文化资源,进而提升承德旅游文化产业核心竞争力的对策建议。

As a cultural brand is the important factor to enhance the core competitiveness of the city,building a good brand of national culture based on the main carrier of Chengde mountain resort and the surrounding temples is of strategic significance for the development of Chengde tourism and cultural industries.Therefore,from brand strategy for creating a high degree national culture brand,the intrinsic value of the brand culture is further explored and tourism and cultural resources of Chengde should be integrated to further enhance the core competitiveness of industries.