摘要
随着移动通信的不断发展,移动客户数量也在不断增加,而通信行业中的竞争也日益显著。因此,过去以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代。该文就移动CRM客户价值细分做出了一些探讨。
With the continuous development of mobile communications,Mobile number of customer has also increased,And the competition in the communications industry also increasingly significant.So,The past to produce for the center,in order to sell products for the purpose of market strategy was gradually take the customer as the center,service for the purpose of replaced market strategy.This paper will mobile CRM customers value subdivision made some discussion.
作者
胡锟
杨路明
HU Kun,YANG Lu-ming（School of Information Science and Engineering,Central South University,Changsha 410083,China）
出处
《电脑知识与技术》
2011年第5期3007-3008,共2页
Computer Knowledge and Technology
关键词
客户价值
客户细分
数据挖掘
customer value
customer segmentation
data mining
