摘要
随着网络传播这一新型传播方式的逐渐普及,网络突发事件这一在网络传播中出现的事件也展现了频发的态势。正确的网络舆论引导可以有效规避网络突发事件传播中的负面效应。通过对互联网突发事件的舆论传播进行整理和分析,以10月16日＂湖南新晃修建夜郎古国＂网络事件为例,总结了网络舆论传播的主要特征,并指出舆论引导的注意事项,最后提出了几点建议。
With the spread of a new mode of transmission： internet transmission,internet emergencies also demonstrated frequent situation.The correct guidance of public opinion can effectively avoid negative effects in the internet transmission.This paper firstly collected and analyzed the characteristics of some internet emergencies.Secondly took ＂Yelang ancient building event in Hunan Xinhuang ＂ as an example,summarized the main features of the internet as a transmission media.Finally,some notes in public opinion guidance and some suggestions are given.
作者
张子利
蒋远翔
ZHANG Zi-li,JIANG Yuan-xiang （1.School of Information System and Management in National University of Defense Technology,Changsha 410073,China;2.The Hunan Branch of the Xinhua News Agency,Changsha 410013,China）
出处
《电脑知识与技术》
2011年第5期3045-3047,共3页
Computer Knowledge and Technology
关键词
突发事件
舆论传播
舆论引导
网络事件
湖南
emergency
public opinion transmission
public opinion guidance
internet event
Hunan
