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试析基于市场需求的商务英语听说课程改革的实践路径

On Reform of Listening & Speaking Course in Business English Based on Market Demand
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摘要 随着全球化经济的不断深入,跨国商务对英语应用性的要求也在增加,外贸型的企业对员工的商务英语的综合应用能力和交际能力提出了新的要求,从学校、社会和个人三个方面分析当前商务英语听说课程的现状及问题;从商务英语听说课程的学习内容情境真实性和市场需求两个方面分析其改革的可行性;立足实际探讨从教学模式、教学方式和教学观念三个方面对该课程进行改革的实践路径。 With the boom of global economy,application of English has been emphasized in dealing with the transnational business,and the employees working in foreign enterprises have been required to improve their communicative ability in business English.Therefore English communication in business is becoming more important.The article,firstly,analyzes the current situation of listening speaking course in business English in vocational schools from the aspects of school,society and learners,and contends that reform is a must for the teaching of this course.Next,it expounds the feasibility of the course reform.Lastly,the article provides a roadmap for the course reform in teaching mode,teaching method and teaching idea.
作者 张戈
出处 《新疆职业教育研究》 2011年第1期37-38,42,共3页 Vocational Education Research in Xinjiang
关键词 市场需求 商务英语 听说课程 改革 market demand business English listening & speaking course reform
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