4Davies, H, Leung, T K P, Luk, S T K, and Wong, Y. The benefits of "guanxi": The value of relationship in developing Chinese market[J]. Industrial Marketing Management, 1995, 24(3): 207--214.
5Ambler, Tim, and Styles, Chris. The future of relational research in international marketing: Constructs and conduits[J]. International Marketing Review, 2000, 17(6): 492--508.
6Wong, Y H, and Chan, Ricky Yee-kwong. Relationship marketing in China: Guanxi, favouritism and adaptation[J]. Journal of Business Ethics, 1999, 22(2): 107--118.
7Arias, J T G. A relationship marketing approach to guanxi[J]. European Journal of Marketing, 1998,32(1/2) : 145--156.
8Fan, Ying. Guanxi's consequences: Personal gains at social cost[J]. Journal ol Business Ethics, 2002, 38:371--380.
9Kotler, P. Marketing's new paradigm: What's really happening out there[J]. Planning Review, 1992, 20(5):50-52.
10Gronroos, C. From marketing mix to relationship marketing: Towards a paradigm shift in marketing[J]. Management Decision, 1994, 32(2): 4--20.
