新形势下科技期刊品牌打造的策略

Strategies of brand-building for sci-tech journals under new situations

针对我国科技期刊的现状及存在的问题,通过一些国内外品牌科技期刊的对比分析,提出了新形势下科技期刊品牌打造的策略。认为:科技期刊品牌的形成既需要编辑意识的及时更新与转变,又要以人为本;既需要期刊自身的内外兼修,又要突出特色;既要不断创新,更要加快实现数字化与国际化;既要积极关注有关品牌建设的政策,还要建议有关部门对科技期刊品牌建设给予更加全面的帮助和指导。

Based on the present situation and existing problems of the sci-tech journals in China,the authors make a comparative analysis of some domestic and overseas brand sci-tech journals and finally propose strategies for the building of brand sci-tech journals systematically.This article observes that the building of brand sci-tech journals needs not only timely updating and changing editing consciousness but also insisting the people-based concept;not only improving the internal and external quality of journals but also highlighting their outstanding distinguishing features;not only innovating steadily but also accelerating the process of digitalization and internationalization;not only closely watching and catching the policies regarding to related brand-building but also appealing more help and guidance from respective agencies and departments.