试论古代商德形成的理论基础和思想渊源

The Theoretical Base and Ideological Origin of Ancient Commercial Morality

文章认为,古代社会中的仁爱思想、义利观、诚信思想、公私观、职业道德观和家族伦理思想是古代商德产生形成的理论基础和思想渊源。传统伦理对人与人、人与社会以及人生理想的阐述,为古代商业活动的终极目标与商人精神世界起到了指引与推动的作用,甚至在某种程度上对商人的精神世界起到了制约的作用。

The article points out that the theoretical foundation and the origin of thought are conceptions of kind-heartedness,righteousness and profit,principle of honest and sincerity,public and private affairs,professional ethics,and clan ethics of ancient.Traditional ethics interprets the relationship between an individual and another individual,an individual and the society and ideal of life,which guides and promotes the ultimate aim of ancient commercial activities and spiritual world of businessmen,and to some extent,it also limits the spiritual world of merchant.So,thought of commercial morality of ancient is an important part of ancient thought of commercial morality,it is the product of social condition,commercial practice and traditional moral culture of ancient.