摘要
为了吸引读者的注意力和兴趣,新闻标题中往往采用各种方法来增强吸引力。语音隐喻是从语音角度探讨的"跨域喻指"的隐喻现象。基于语音相似的语音隐喻能够增加标题的魅力,产生画龙点晴的效果。
In order to attract readers＇ attention and interest,various methods are frequently employed in news headlines to enhance their fascination.Phonetic metaphor is a metaphoric phenomenon which discusses domain-mapping from the aspect of phonetics.Phonetic metaphor,based on phonetic similarity,is able to gain news headlines＇ enchantment,making an impressive start.
出处
《黑龙江教育学院学报》
2011年第5期136-137,共2页
Journal of Heilongjiang College of Education
基金
中央高校基本科研业务费专项资金资助(DL10CC40)~~
关键词
新闻标题
语音隐喻
功能
news headlines
phonetic metaphor
functions
