摘要
目前我国全地形车行业面临新的机遇和挑战,产品开发与市场开拓工作对企业的发展起着关键作用。为了行业的健康发展,一方面,政府部门和行业机构应不断研究新情况,对产业进行正确引导;另一方面,各企业特别是行业骨干企业,应当重视对行业发展的研究,实施各自的产品开发与市场开拓战略。
Chinese ATV industry now faces new opportunities and challenges. The product development and market exploitation both play crucial roles in the development of ATV manufacturers. To promote the healthy development of Chinese ATV industry, the government authorities and industry organizations should constantly research the changing situations to properly guide the development of the industry, while major manufacturers also should pay more attention to the industry development and conduct individualized product development and market exploitation strategies.
出处
《摩托车技术》
2011年第6期30-32,共3页
Motorcycle Technology
关键词
全地形车
产品开发市场开拓
ATV Product development Market exploitation