龙舟运动促进枣庄市旅游产业发展的研究与对策

The Research and Countermeasure about the Development of the Tourism Industry which Promoted by the Sport of Dragon Boat in Zzao Zhuang City

采用文献法、专家访谈法等研究方法,从枣庄市开展龙舟运动促进枣庄旅游业的发展的现状入手,对龙舟运动这一新兴体育产业的特点及存在问题进行分析,提出了开发的思路及对策.

This article takes the research method of documentary and expert interview, doing the research from the characteris- tics and present status of the dragon boat sport carried out in Zao Zhang. Then it further discussed the influence of the dragon boat on Zao Zhang＇ s tourism industry. The article puts forward some ideas and countermeasures for the development of the tourism industry inZao Zhang and also analyzes the problems existing in carrying out the spore of dragon boat. Thus,it provides references for the development of tourism industry that is promoted the sport of dragon boat in Zao Zhuang city.