从危机事件看企业公关管理

Public Relations Management in the Perspective of Critical Incidents

如何以巧妙的危机公关策略来妥善应对危机事件是企业亟待解决的问题。文章通过分析危机事件存在的主要问题和危机事件对企业危机公关的启示,研究和探讨企业应对危机公关的思路和策略。

How to address the critical incidents by skillful strategies of critical public relations is a urgent problem needed to be solved.The paper analyzes the main problem of critical incident and its inspiration on enterprises critical public relations, studies the ideas and strategies for enterprises to address critical incidents.