江苏天目湖休闲生态旅游景区品牌建设发展对策探讨

Countermeasures and Proposals of the Construction of the Brand of Jiangsu Tianmu Lake Leisure Ecotourism Resort

天目湖旅游度假区为首批国家AAAA级景区,是江苏著名的旅游度假胜地。天目湖休闲生态旅游景区品牌建设已经取得了较好的成果,但在品牌建设过程中也出现了不足,有必要对此进行分析和探讨,并提出相应的解决对策。

Tianmu Lake Tourist Resort is the state AAAA first-class tourist area and well-known tourist resort in Jiangsu province. Better results have been got in the brand construction which Tianmu Lake is shaped as leisure ecotourism resort. However, there are still some problems in the brand construction. This paper put forwards some countermeasures after analyzing these problems