蒙自旅游业可持续发展的SWOT分析及发展思考

The SWOT Analysis and Development Thoughts of Sustainable Development of Mengzi Tourism

可持续发展作为科学发展观的主要内容,是未来旅游业发展的重要趋势。近年来,蒙自旅游业取得了巨大发展,旅游产业已成为蒙自六大支柱产业之一,但另一方面蒙自旅游业也存在宣传不足、缺乏A级景区、景区景点分散等问题,这些问题严重制约了蒙自旅游业的可持续发展。为保证蒙自旅游业的可持续发展,并把蒙自建设成为旅游强市,本文运用SWOT分析法,对蒙自旅游业可持续发展的内部优势、劣势,外部机会、挑战进行分析论述,同时结合适量的数据分析和历史分析进行补充说明,提出蒙自旅游业可持续发展的未来发展思考,试图为蒙自旅游业的可持续发展以及下一步的旅游规划提供理论借鉴。

As main content of scientific outlook on development, sustainable development is important tendency of tourism development in the future. In recent years, Mengzi tourism has made the huge progress. The traveling industry has become one of six big pillar industries of Mengzi. But on the other hand, Mengzi tourism also has some problems, such as propaganda insufficiency, lack of scenic area of A level, scenic areas and spots are scattered. All of these questions have seriously restricted sustainable development of Mengzi tourism. To maintain the sustainable development of Mengzi tourism and develop Mengzi to a strong county in tourism, this article utilizes the SWOT analytic method to analyze internal strength and weakness, exterior opportunity and challenge of sustainable development of Mcngzi tourism, also using data＇s analysis and historical analysis to supplementary specification, proposed the future development thinking of sustainable development of Mengzi tourism, to give a theory refer- ence of Mengzi tourism＇s sustainable development and next tourism＇s layouts.