摘要
地区形象宣传语是一个城市、省份或国家对外宣传的重要媒介,其英译的好坏直接影响到外宣工作是否成功。由于地区形象宣传语与一般公示语的文本功能和特点不尽相同,本文尝试从纽马克文本类型理论的视角,通过解读上海世博会部分展馆主题的翻译,管窥出地区形象宣传语的特点和翻译原则。
The promotional words of regional images are important means for regions to promote their regional public images.They are different from common public notices;therefore,this paper intends to investigate their languages and translations under the guidance of Newmark＇s theory of text types,through the analyses of themes of some pavilions in Shanghai Expo.
出处
《西安外国语大学学报》
2011年第2期84-86,共3页
Journal of Xi’an International Studies University
关键词
纽马克
文本类型
地区形象宣传语
翻译
Newmark
text types
promotional words of regional image
translation
