职业女性健身消费价值取向的社会文化分析

Professional Women's Sociological Analysis of Consumer Fitness

与当下后现代文化相呼应的职业女性健身消费,在价值取向上发生了显著的变化。表现为:美丽消费渐成主流、时尚健身消费日益凸显、舒适享受型的被动健身受到青睐。其结果是女性在塑造身体美的消费上,自身的身体成了美的消费品,其中主要是因为受消费社会多元的身体消费冲击、社会文化借助媒体的全面渗透和主流审美文化的控制等,严重制约和影响了职业女性的健身消费。

With the current post-modern culture,echoes of the professional women fitness consumer,in value orientation has undergone significant changes.As follows：beautiful become the mainstream consumer,fashion,health spending has become increasingly prominent,luxury type of passive exercise in popularity,the result is the body of women in shaping the consumption of the United States,its body becomes the beauty consumer goods.Mainly because of the body by the consumption of the consumer society the impact of diverse social and cultural penetration through the media and mainstream comprehensive control of aesthetic culture,serious constraints and impact of the professional women＇s health spending.