摘要
搭载第三方电子商务平台是中小企业开展电子商务的主要途径。在搭载过程中,中小企业首先要选择合适的第三方电子商务服务提供商,并在选择过程中与其构成委托——代理关系。由于信息不对称,中小企业在选择第三方电子商务服务提供商时往往陷入不利选择的困境。文章剖析了第三方电子商务服务市场中的不利选择及其原因,并提出相对应的规避措施。
The main choice of starting e-commerce is carrying the third-party web platform for the small and medium-sized enterprises.During the process,they have to choose the appropriate provider of e-commerce service at first and establish the principal-agent relationship with them.Owing to the information asymmetry,the small and medium-sized enterprises often fall into the adverse selection dilemma.The paper analysed the adverse selection and its reasons in the market of third-party e-commerce service and raise the according countermeasures.
出处
《现代情报》
CSSCI
2011年第5期169-172,共4页
Journal of Modern Information
基金
国家大学生创新性实验资助项目(101051135)
2010年华中师范大学大学生创新性实验重点项目(国家级)
关键词
中小企业
第三方电子商务平台
信息不对称
不利选择
small and medium-sized enterprises
third-party e-commerce platform
information asymmetry
adverse selection