摘要
以体育健身娱乐业作为研究对象,从我国当前的社会现状、经济特点、信息网络技术和市场发育的程度等因素着手,借鉴美国外体育健身娱乐业的成熟经验,并结合我国当前体育健身娱乐业的特点,试构建我国体育健身娱乐业的连锁经营模式,并提出相应的解决方法。
Taking sports fitness entertainment industry as the subject,the article focuses on the experi-ence of the US in this regard based on China＇s present social status,economic characteristics,IT technology and the degree of market growth.In line with the characteristics of the sports fitness entertainment industry in China,the article puts forward some suggestions on forming a chain business model for China＇s sports fitness entertainment industry.
出处
《体育科研》
2011年第3期50-52,共3页
Sport Science Research
关键词
美国
体育健身娱乐业
连锁经营
生活方式
启示
USA
sports fitness entertainment industry
chain operation
lifestyle
revelation
