企业品牌构架模式研究

On the Construction Model of Corporate Brands

文章通过文献资料梳理,对品牌构建的内在和外在动力进行探讨,指出外部竞争力和扩大产品扩容空间等,是品牌发展的动力源泉。在此基础上,研究了四种具体品牌构架模式,对每一种具体模式的作用机理进行分析,提供有指导性意义的信息。

By sorting out related documents and materials,this paper explored the interior and exterior impetus of brand construction and proposed that the power source of brand development included the external competitiveness and the expansion space of products.On this basis,the paper researched 4 types of brand construction models and analyzed the function mechanism of each one to obtain instructive information.