摘要
本文以市场营销学相关理论为基础,分析了网络游戏的营销组合与营销模式,并提出注重文化营销、注重社会营销、注重后续产品的开发及加强与异业的合作等对策建议。
Based on the theory related to marketing,this paper analyzes the marketing mix and model of the online games,and then proposes strategies to focus on cultural marketing and social marketing,develop follow-up products,and strengthen cooperation with different industries.
出处
《科技广场》
2011年第4期63-67,共5页
Science Mosaic
关键词
网络游戏
营销组合
营销模式
Online Games
Marketing Mix
Marketing Model
