桂林旅游产业SWOT分析

SWOT Analysis of Guilin Tourism Industry

桂林作为享誉中外的旅游名城有其得天独厚的优势,但是仍存在旅游产品结构不合理、经济效益不高、人文内涵不足等诸多问题,在当今日益激烈的旅游市场中如何自身现状、发挥优势、克服不足显得尤为重要。本文运用SWOT分析法,针对桂林旅游产业现状进行了研究和分析,发现了其存在的优势和不足,并提出了发展对策。

As one of the most famous tourist city,Guilin has its own unique advantages.However,there exists numerous problems such as the unreasonable structure of the tourist products,the lowliness of economic profits and the lack of cultural connotations.Faced the increasingly fierce competition,it is of paramount importance for Guilin to how to play its favorable roles and overcome adverse effects according to its own status quo.With the help of the method of SWOT analysis,the author researches and analyses the status quo of Guilin tourism industry,finding current advantages and disadvantages.And then the author puts forward some development suggestions to manipulate the shortages.