基于广电传媒制播分离环境下的理念型心理契约建构问题研究

A Study of an Concept-Driven Psychological Contract Making in the Context of the Separation of Media Production and Broadcasting

广电传媒制播分离对原有广电事业中的组织雇佣关系产生极大影响,而媒体市场细分又要求传媒重视品牌与理念的构建,在这种趋势下,媒体与节目制作人之间的理念型心理契约建构成为当前必须重视的问题。文章提出,应从激励(经济激励、制度激励、文化激励)和减少契约违背两方面来构建观念型心理契约。

The separation of media production and broadcasting has greatly impacted the employer-employee relationship in the prior broadcasting and television undertakings,and the media market fine division requires an emphasis on brands and concept formation.In this situation,an concept-driven psychological contract formation between the media and the program producer becomes a focus at present.This paper holds that such a contract can be made by using incentives（economical,institutional,cultural） and reducing contract violations.