传统零售业的转型与突围

从目前的食品安全问题出发，首先，论述了传统零售业存在的问题，指出消费者权益缺乏保障，应该从立法层面加以解决。其次，指出必须认清传统连锁零售业存在的三大悖论。再次，论述了突破的关键在于改变对人的看法，选择合适的零售模式，拓展新的市场，确立商业精神，学会危机管理。

Begin with the current food safty issue, the author analyzes the problems in the traditional retailing, considering that the consumer rights need to be protected and we should solve the problems from the legislation level. Secondly, he points out that the three paradoxes on the traditional chain retailing must be clarified. Finally, he believes that the key to the breakthrough is to change the view to person and choose the right retail mode, exploring the new market, establishing the commercial spirit and leaming crisis management.