摘要
国有企业发展的根本战略取向是不断增强活力和竞争力。国内外企业发展史表明,一个企业能不能搞好搞活,与所有权没有必然联系。坚持自主创新,发展自主品牌,是增强国有企业活力和竞争力的关键。自主品牌是国有企业发展的核心战略目标。本文针对国有企业发展自主品牌提出了对策。
The strategic development direction of Chinese state-owned enterprises is improving the ability and competence.Independent brand resulted from independent innovation is key to improve Chinese state-owned enterprises＇ the ability and competence.So independent brand is a strategic goal of the development of Chinese state-owned enterprises.Relative advices are put forward to help it.
出处
《工业技术经济》
CSSCI
2011年第5期75-81,共7页
Journal of Industrial Technological Economics
关键词
国有企业
自主品牌
核心战略目标
state-owned enterprises
independent brand
strategic goal
