摘要
文章通过旅游产品概念的圈定,以及通过旅游产品形成、交付和消费决定的独特性分析,绘制了旅游产业价值链的构成图,以期为旅游企业获取并保持竞争优势的战略分析,为指导旅游产业良性发展的政策分析,甚至期望为旅游主体行为边界确定的立法分析提供一个概念性的工具。
This paper discusses a value chain of tourism through clarifying the concept of tourist product and analyzing the unique characteristics which are decided by the process of producing,delivering and consuming.It aims to manifest the formation of tourism industry value chain,analyze tourist firms strategically to find the way to achieve and sustain competitive advantage,explore useful policies to ensure a healthy development of tourism,and provide a conceptual tool to facilitate the determination of behavioral boundaries of touristic subjects.
出处
《华东经济管理》
CSSCI
2011年第8期46-48,共3页
East China Economic Management
关键词
旅游产品
价值活动
产业价值链
tourist product
value activity
industry value chain
