国际营销下的国际物流发展策略

Developing Strategy for International Logistics under the Context of International Marketing

国际物流是企业顺利完成国际市场营销活动的重要保障。在阐述国际物流意义的基础上,提出国际物流的发展策略,认为应该加强物流基础设施建设、加快国际物流人才的培养、强化技术在国际物流中运用和积极发展第三方物流,以促进我国国际物流的快速发展。

The international logistics ensure international marketing come into reality.On the basis of discussing international logistics meaning,this paper puts forward developing strategies for international logistics.The author suggests that we should construct the logistics infrastructure,cultivate logistics talents,apply the logistics technology and develop the third part logistics so as to accelerate the development of international logistics in China.