论洛阳关公文化旅游品牌的构建

On Building up the Marketing Brand of Guangong Cultural Tourism of Luoyang

关公文化赋予新的时代内容后更加丰富且具体,现代价值也更突出。洛阳关公文化旅游品牌的塑造和关林景区的深度开发及可持续发展既要合理引导关公的民间信仰,又要发挥好关公文化现代涵义的价值。鉴于关林景区所存问题和优势条件,关林景区应以关公文化全面展现为核心,谋划新的战略定位,拓宽旅游空间,实施文化营销新策略,打造"关公文化之旅"品牌,开发"关公"品牌系列文化旅游产品,从而使洛阳关公文化旅游品牌享有声誉、富有价值。

The new century bestows Guangong culture with ample ＆ concrete contents and special value. To produce the brand for Guangong cultural tourism of Luoyang, and to make Guanlin scenery sustainable development, it need not only make a reasonable guides to Guangong Beliefs, but also make full use of Guangong culture＇ s modem meaning. On account of the main problem and strengthens, based on showing completely Guangong cul- ture, Guanlin scenery need make new developing strategic poisoning, widen tourist space, take cultural marketing tactics, develop brand of ＇ Tourism of Guangong Culture＇ , and develop series of Cultural Tourism products branded with ＂Guangong＂. And then, the brand for Guangong cultural tourism of Luoyang will be more famous and valuable.