酒店网络营销战略探析

Analysis of Strategy of Hotel Internet Marketing

伴随着互联网的产生,网络营销逐步进入酒店经营者的视野,同时对酒店营销的原有模式带来巨大的冲击。网络营销不只是在互联网上推出酒店网站,它是一项系统工程,涵盖了网站建设、搜索引擎优化等一系列内容。酒店不仅要通过网络平台实现信息查询、预订等传统业务,更要借助其互动性、丰富性等特点优化酒店品牌传播战略,使酒店和顾客间的关系更加和谐。

With the birth of Internet, net marketing has come into the field of view gradually; meanwhile it has also brought about huge impact on the original model of hotel marketing. Net marketing has not only put out hotel web sites on Internet, it is also a systematic project, which contains a series of web site construction, search engine optimization and so on. Hotels not only have to practice traditional operation of information inquiry and reservation and so on through web stage, but also optimize the traditional strategy of hotels＇ brands and build more harmonious relationship with customers by means of their characteristics of interaction and abundance.