基于大众传播理论的农业信息传播供求分析——以河北省农村调研为例

Analysis on the Supply and Demand of Agriculture Information Dissemination Based on Mass Communication Theory

对河北省各地区农业信息供给与需求的现状进行实证研究,分析了农业信息传播中供求双方存在的一系列问题,并结合大众传播理论,提出了河北省"多元化信息服务"和"大众传播与人际传播相结合"的两种农业信息传播模式,以及农业信息传播供求发展的对策,为有关信息传播机构搞好农业信息服务,缩小河北省经济发展的不平衡,推动农村经济跨越式发展提供依据。

The current status and the existing problems of supply and demand of agricultural information in Hebei Province were investigated.Combining with the theory of mass communication,two modes of agricultural information dissemination were proposed： diversified information services and mass communication and interpersonal communication.Moreover,the countermeasures were put forward for the development in the supply and demand of agricultural information dissemination,which provided foundation to the related information dissemination agencies and facilitated them to improve the agricultural information service,to reduce the unbalance in economy development and to push the rapid development in the rural economy.