地市级音乐广播的特色化品牌建设

Characteristic Brand Building of Music Broadcastin Prefecture-level Cities

类型化广播在国外已经是一种成熟的广播模式,并且获得了受众及市场的广泛认可。地市级媒体如何在众多音乐广播频率中体现自己的特色和风格,本文以安阳音乐广播为例,对地市级音乐广播的特色化品牌建设提出了自己的见解,介绍了安阳音乐广播的开办现状,阐述了安阳音乐广播目标受众的确定、节目设置,之后重点介绍了安阳音乐广播在特色化品牌建设实践中的主要做法、经验,进而提出了安阳音乐广播特色化品牌建设应该注意的问题,以及下一步努力的方向和具体举措。

Typological broadcast has been a kind of mature broadcast model in foreign countries, and has won popular acceptance from the audiences and market. As media of prefecture-level cities, how to reflect its own characteristics and styles among numerous music broadcast is a most important question. Taking Anyang Music Broadcast as an example, this article puts forward some opinions on characteristic brand building of music broadcast in Prefecture-level Cities. This paper first introduces current situations of Anyang Music Broadcast, and then presents its choice of target audience and program establishment. On the basis on that, the author puts much emphasis on the practices and experiences of Anyang Music Broadcast in building its own characteristic brand. What＇s more, the author also presents some points for attention, direction of next step and some concrete measures.