论连云港休闲度假旅游产品的开发

On the Development of Leisure and Tourist Products in Lianyungang City

随着我国经济的发展,休闲度假旅游产品市场前景看好。连云港的自然、政策及社会经济条件具备了开发休闲度假旅游产品的优势。但是在休闲度假产品开发中存在许多问题,政府重视不够,休闲度假旅游产品没有特色,缺乏合理营销等。因此要采取措施促进休闲度假旅游的发展,如更新领导观念,打造特色休闲度假旅游品牌,采取适合连云港的营销方式。

With the development of our national economy,the leisure and vacation tourist products market have a good prospect.Lianyungang city has some advantages to develop these products.However,there exist many problems in the development of these products.Some measures should be taken to promote the development,such as renewing the concept of leaders,creating special tourist brands and adopting marketing patterns appropriate to Lianyungang city.