公共图书馆推广策略研究

Research on Promotion Strategies of Public Libraries

论文介绍国内外公共图书馆2009年开展的推广活动情况,并用问卷调查法对辽宁省图书馆和沈阳市图书馆到馆读者进行问卷调查,针对不同服务对象族群,设计更符合读者所需之推广活动,以吸引更多民众参与到图书馆推广活动中并有所收获。

This paper introduces the popularization activity situation launched in 2009 in domestic and international public library, conducts questionnaire investigation with questionnaire investigation method to the readers of Liaoning Provincial Library and Shenyang City Library.According to the different ethnicity of service objects,it designs the popularization activity that readers need even more,so as to attract more citizen＇s participation to get in the popularization activity of the library and let them reap to some extent.