国际宏观趋势下的服装设计与品牌管理

Fashion Design and Brand Management in the Light of International Macro Trends

文章结合人们消费理念的变化及对服装品牌的追求,分析了服装时尚设计的国际趋势和服装品牌管理策略,现代服装品牌只有把握好时尚流行设计,注重品牌管理,才能满足人们的消费需求。

Combined the change of people＇s consumption concept with the pursuit of brand, the international trends of fashion design and the management strategy of fashion brands were analysed. In order to meet the demand of consumers, apparel enterprises should master the fashion design and brand management.