摘要
为研究航空公司服务创新在市场竞争中的作用,基于元胞自动机设计了航空服务创新竞争模型.以深航2008年在深圳-北京航线上推出服务创新为例,经过重复试验较好地模拟了在该航线上进行服务创新取得成功的竞争演化过程.研究结果表明:初始接受服务创新的元胞数量、服务匹配度和品牌宣传效应度三个影响因素都对演化的突变周期起正向影响作用,且三个因素对突变周期的正向作用随着取值的增大而逐渐减弱.
In order to research the role of airlines service innovation in the competition of the aviation market,the competition model of aviation service innovation is built up with cellular automata.Taken one of Shenzhen Airlines＇ Shenzhen to Beijing flight in 2008 as an example,satisfied result have acquired by repeated experiments of simulation to the innovational cabin service evolution during the competition.The research conclusion shows that there are three factors which include the initial data of cellular automata, the service fitness and the sales promotion,all of the three effect the evolutional mutation period and make it into positive trend.Meanwhile,the role of the three factors become decreasing while the parameter of them gradually increasing.
出处
《系统工程理论与实践》
EI
CSSCI
CSCD
北大核心
2011年第6期1071-1076,共6页
Systems Engineering-Theory & Practice
基金
中国民用航空局民航科技项目(KS2321)
关键词
元胞自动机
航空公司
服务创新
竞争
演化
cellular automata
airlines
service innovation
competition
evolution
