旅游企业竞争力研究进展

On Competitiveness of Tourism Enterprises

在旅游市场竞争日趋激烈的背景下,旅游企业竞争力日益受到旅游企业界、各地政府、相关学者的广泛关注和研究。在梳理国内外企业竞争力理论研究的基础上,按照整体旅游企业及旅行社、旅游饭店、旅游景区(点)等不同旅游企业类型,分别在竞争力要素分析、量化评价和提升策略等方面,对国内旅游企业竞争力研究成果进行比较系统的回顾,指出了旅游企业竞争力研究在内容、方法、指标体系、时序过程等方面的不足,进而对旅游企业竞争力研究进行展望。

As competition becomes increasingly fierce in world tourism market,more and more attention has been paid to competitiveness of tourism enterprises by tourism businesses,local governments and related scholars.Based on the theoretical researches both at home and abroad,this paper gives a systematic review of the research results on competitiveness of tourism enterprises from several aspects,which are related to competitive factors,quantitative evaluation,promotion strategies and so on.The paper also analyzes the defects of the current researches and offers a prospect of the future research on competitiveness of tourism enterprises.