Chinese Brands at the Crossroad？ Demand State in Kerala Markets

Chinese Brands at the Crossroad？ Demand State in Kerala Markets

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作者 Vanaja Menon Vadakepat

机构地区 New York Institute of Technology

出处《Chinese Business Review》 2011年第6期424-428,共5页 中国经济评论（英文版）

关键词喀拉拉邦区域市场中国品牌十字路口需求状况中国制造中国产品可支配收入 marketing, China brands, consumer perception, demand state matrix and Kerala

参考文献17

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Chinese Business Review

2011年第6期

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