我国农户信息需求及其变化的四维影响因素分析

The Analysis of Influence Factors on China's Farmers' Information Demand and Change From Four Points of View

为全面提高我国农户信息需求水平,加快农村信息化建设,提高农村信息服务质量,本文结合各地区有关农户信息需求的调查研究结果,从信息源、信息内容、信息传播过程、信息用户4个方面对农户的信息需求及其变化的影响因素进行分析,发现农户信息需求受信息传播模式、信息质量、信息效益、信息基础设施建设水平、信息服务和农户所处的社会网络环境等因素的影响。

In order to improve China＇s farmers＇ information demand level,accelerate the construction of informatization in the countryside,and improve the quality of information service in rural areas,this article combined with the results of the investigations about farmers＇ information deamnd in different areas analyses the influence factors on China＇s farmers＇ information demand and change from four points of view,including information sources,information content,information communication and users,finding out that farmers＇ information demand is influenced by information communication mode,information quality,information benefit,information infrastructure construction,information service and the social network environment of farmers＇ and so on.