电子商务网站顾客信息搜寻行为形成机制研究

The Formation Mechanism of the Customer Information Search Behavior in E-commerce Website

文章提出电子商务网站顾客信息搜寻行为属于图书情报领域用户信息搜索行为与市场营销领域网络用户信息搜寻行为的交叉部分。在分析电子商务网站顾客信息搜寻行为的理论基础上,构建了基于理论基础、搜寻阶段和影响因素的三层次的顾客信息搜寻行为过程模型,从触发、网站选择、商品检索、店内信息浏览和比较评价五个阶段对顾客信息搜寻行为的形成机制进行了探索。

It is believed that the customer information search behavior of e-commerce websites belongs to the cross field between LIS and marketing.Analyzing relative theories,the authors construct the procedural model of e-commerce customer information search behavior based on theory foundations,search phases,and influence factors.Finally,an explosive research about the formation mechanism of customer information search behavior is made by the authors,from trigger,site selection,product retrieval,information browsing and evaluation phases.