摘要
20世纪八九十年代中国就有户外旅游活动,但其定义却不明朗。通过追溯其起源,分析户外旅游与户外运动的关系并在前人研究的基础上归纳概括出户外旅游区别于其它旅游的7个显著特征。文章对户外旅游进行概念性定义和分类,分类的依据主要有5个,对指导户外旅游整体产品的设计及营销有一定的现实意义。
In China,outdoor tourism has appeared since the eighties and nineties in the twentieth century,but its definition is unclear.By ascending its origin,they analyze the relation between outdoor tourism and outdoor sports,and its seven characteristics which make the outdoor tourism distinct from the others are found out and concluded based on the predecessors＇ research.Meanwhile a conceptual definition and classification are given.There are mainly five standards of classifying it which are meaningful for guiding the design and promotion of outdoor tourism products.
关键词
户外旅游
特征
概念性定义
分类
outdoor tourism
characteristics
conceptual definition
classification
