摘要
首先介绍了电子商务环境下的客户忠诚的概念和特点,然后指出了电子商务环境中客户忠诚决定因素,最后提出了电子商务环境下提高客户忠诚的建议。
The paper first introduces the concept and characteristic of customer loyalty in the E-business environment,points out its determinant factors and at the end provides suggestions for its cultivation and enhancement.
出处
《物流技术》
2011年第5期71-72,101,共3页
Logistics Technology
关键词
客户忠诚
电子商务
客户忠诚度提升对策
customer loyalty
E-business
countermeasure for improving customer loyalty
