摘要
金融危机爆发后,外销市场不振,产业结构不合理,市场竞争恶劣,我国运动服装业发展正面前所未有的危机与压力。运用宏观经济学方法,预测我国运动服装未来消费规模和消费结构变化趋势,指出该产业当前存在的问题,依托国家扩大内需政策,以产业升级为切入点,制定该产业优化升级的战略路径,为我国运动服装业的产业发展和升级提供指引。
After the outbreak of the financial crisis,there appears weak export markets,irrational industrial structure and severe market competition.China sports clothing industry development is facing an unprecedented crisis and pressure.In this paper,method of macro economics was used to predict the consumption size and changing trends of consumption structure.It points out the industry problems and draws up the industrial upgrading paths for the sporting clothing industry.
出处
《广州体育学院学报》
CSSCI
北大核心
2011年第3期5-10,共6页
Journal of Guangzhou Sport University
基金
国家社会科学基金项目(中国体育用品制造产业集群发展模式研究
编号:10CTY013)
关键词
后金融危机
运动服装业
市场预测
产业升级
post-financial crisis
sporting clothing industry
market forecast
industrial upgrading
