群众足球运动发展的SWOT分析

SWOT Analysis on Development of Mass Soccer in China

运用SWOT分析我国群众足球运动现状,认为:足球运动具有开展条件灵活,规则简易,能提供实现社会规范教育功能,利于社交的优势。存在运动艰辛程度高,运动内涵与中国体育文化思想存在冲突,主管部门指导与支持不足的劣势。同时,一个信息、交通发达并要求人能团结协作的社会环境,给群众足球运动发展带来新的机遇;诚然,也面临着场地设施不足、媒体不断弱化足球魅力,削弱群众参与激情和群众健身需求日益多样化的威胁。

Through analysis on the development situation of mass soccer in China by the method of SWOT,this paper takes the opinions of that the rules and conditions of soccer are easily accepted by people.Moreover,this sport item has the functions of social norm education and improving the development of social intercourse.But this project also has its disadvantages,such as its hardships,the conflict between connotation of football and Chinese sports culture,and the insufficiency on leading and supporting from departments in charge.There is a new development opportunity of mass football.However,it also faces the threatening factors including the lack of sites,the shortening of football glamour,the weaken of mass participation and the diversification of fitness requirements.