运用市场营销理论完善和优化国际商务专业课程设置

Improve and Optimize the Curricular Arrangement of International Business Program with Marketing Tactics

运用营销学理论,在进行充分市场调研和自我分析的基础上对国际商务专业现有课程设置做出合理调整促进其优化,使得该专业毕业生更符合企业和市场的需求,同时也为广大高职院的课程设置改革提供一定的借鉴。

This paper introduces and adopts marketing theory and strategy to improve and optimize the course layout of international business major,thus helping graduates better meet the market demand and eliciting lessons for curricular reforms for higher vocational institutes.