摘要
分析了南京工业职业技术学院《市场调研》课程改革的成果,通过对课程的开发与设计来实现以工作过程为主线,任务驱动和项目依托的课程教学,以培养高职院校学生良好的调研综合技能。
This paper is NanJing Institute Of Industry Technology 《Marketing Research》course reform of achievement,through to the curriculum development and design to achieve with working process as the main line,task driven and project on the course teaching,So that cultivate students＇ comprehensive skills of good research in higher vocational colleges.
出处
《南京工业职业技术学院学报》
2011年第1期52-54,共3页
Journal of Nanjing Institute of Industry Technology
关键词
高职院校
市场调研
课程设计
技能
higher vocational colleges
Market research
Curriculum design
skills
