试论张掖市旅游形象定位

On Designing the Tourism Image of Zhangye

张掖历史悠久,拥有其他城市无法比拟的旅游资源,然而其旅游发展却较为缓慢,造成这种被动局面的原因之一在于其旅游形象定位不准。文章综合运用旅游形象相关理论,对张掖旅游形象进行了较为全面的探讨,将其定位为:四百里秀美黑河水,两千年多彩张掖城。

Zhangye,a city with a long history,possesses rich tourism culture resources.However,its tourism development grows rather slow and Zhangye is still unknown to most people in the world.One reason for such a condition is that its tourist image is not accurate enough.In view of this,the author makes a comprehensive analysis and full exploration into the city of Zhangye with the help of relevant theories of tourist destination image,and finally designs a new image of zhangye.