新媒体时代提高我省广电媒体舆论引导力探析

Analysis on Raising the Guiding Force of Public Opinion of Radio and TV in Hebei Province in the New Media Age

我省广播电视媒体的舆论引导以时政新闻节目、舆论监督节目和民生新闻节目为主,形成了品牌节目的舆论影响力,在重大新闻报道中发挥了正确的导向作用。新媒体时代社会舆论环境空前复杂,把握新闻传播规律,适应传播生态变化,提高我省广电媒体的舆论引导力具有重要的现实意义。

The guidance of public opinion of radio and TV in our province is mainly composed of current political news,public opinion and livelihood programs that act as the brand programs with influencing force for public opinion,which plays a role in the right direction in reporting of major events.The social media environment is very complex in the new media age.It has important practical significance to grasp the law of dissemination,adapt to the communication changes and improve the public opinion guiding force of radio and TV in our province.