论互联网企业竞争战略选择的误区——以3Q大战为例

On the Chosen Mistakenness of Competition Strategy for Internet Ebterprises——An Example for 3Q Fighting

近日,腾讯QQ与奇虎360为了各自的利益,展开了前所未有的互联网战——"3Q大战",这场大战不仅损害了广大网络用户的利益,竞争双方也是损失惨重。这一案例反映出我国互联网企业竞争战略管理的诸多问题,本文将通过对"3Q大战"的案例分析,探讨当前中国互联网企业应如何开展行之有效的竞争战略管理,从而为转型时期中国互联网企业的管理者提供一些理论指导及实践启示。

By analysing the example of 3Q fighting,the paper discusses how to develop the effective management of competition strategy for current internet enterprises in China,thereby provides some theoretical guidance and practical inspiration for managers of internet enterprises at the type changed period.