把握时机 开拓市场——对发展我国中老年人运动服装市场的思考

Seizing the Opportunity to Develop the Market ——The Thinking of developing the Sprortswear Market for the Middle aged and Old People in China

针对我国运动服装厂商多侧重于青少年的消费，而忽略了中老年人这一特殊群体，造成中老年运动服装市场的空缺现状，分析了全民健身与运动服消费的关系，中老年人对运动服装的需求特点以及国外名牌之所以在国内运动服装市场上站稳脚跟的原因，提出了开拓我国中老年人运动服装市场的发展战略．

According to the tendency that our sportswear manufacturers pay particular attention to the consumption of the young people,while ignoring a special group of the middle aged and old people,causing the shortage of sportswear for the middle aged and old people in the market,the relationship between the national healthy exercises and sport consumption,the characteristics that the middle gaed and old people demand,and the reasons of the foreign famous brand of sportswears being sold well in Chinese market are analysed.A developing strategy to open up the sportswear market for the middle aged and old people in China is proposed.