腾讯360事件博弈分析

在博弈理论框架下分析QQ和360事件。囚徒困境博弈表明,两家公司从利己目的出发采取的激励对抗,最终给彼此和社会都造成了不小的损失,存在帕累托改进。不完全信息序贯博弈分析表明,造成这种局面的原因主要是双方估计错误,360没有估计到QQ不兼容的隐藏收益,腾讯对自身垄断地位也存在高估情况。

This paper analyze the event of QQ and 360 based on the game theory.Prisoner＇s dilemma shows that two companies have implemented fierce confront for their self interests,which eventually has caused big loss of both sides and the society that indicates the Pareto improvement.The analysis on incomplete information game has showed that the causes of the situation mainly are the wrong estimation of both sides：.360 ignored the hidden income of QQ at the same time QQ also overestimated its monopoly power.