Internet商务解决方案——服装企业持续发展的倍增器

An Energizer for Sustained Development of Garment Makers

网络行销突破了时空的限制，排除了所有的中间环节，可实现定制销售，对自己的形象进行主动准确的宣传，可迅速得到用户反馈，可节省时间和开支。服装企业的网络行销应按３ 个层次逐渐递进、逐渐提升。第１ 层次，在Ｉｎｔｅｒｎｅｔ 上进行企业的形象宣传；第２ 层次，充分利用Ｉｎｔｅｒｎｅｔ 互动功能，建立企业数据库，完成信息交流；第３ 层次，实施Ｉｎｔｅｒｎｅｔ 商务。

On - Line marketing hassurmountedthelimitoftimeand space and eliminated allin termediatelinks of marketing.It enables enterprises to supply custom - made products to consumers through theInternet,establish a direct presence on the e- com merce market,get quick responsefrom customers andsave bothtime and costs.Garmententerprisesarerecom mendedtosetup on-line mar keting servicein three steps:first,advertisingitselfviatheInternet;second ,setting up a data base and getting connected with the e- com merce worldthrough Internet;third ,providing on -line services.